Know if your ad spend is actually making you money.

Your Shopify dashboard shows revenue. Your ad platforms show ROAS. But nobody shows you what's left after COGS, shipping, returns, and fees. Futureproof does.

High revenue doesn't mean high profit

ROAS Looks Great — But You Can't See True Profit

Your ad platforms say ROAS is 3x, but after COGS, shipping, returns, and payment processing fees, you have no idea what's actually left. The numbers you're using to make decisions are incomplete.

The Anxiety of Scaling Without Knowing Real Margins

Every time you increase ad spend, a voice in the back of your head asks: are we actually making money on these orders? You feel the pressure to grow, but you can't shake the uncertainty.

Brands Spending Thousands on Ads Deserve to Know If They're Profitable

DTC sellers shouldn't have to stitch together four analytics tools and a spreadsheet just to answer the most basic question in business: are we making money?

We've been in your shoes

Futureproof was built by a founder who spent years watching ecommerce brands make major spending decisions based on incomplete numbers. We built the financial layer that should have existed from day one.

Three steps to real profitability

1. Connect Your Store & Ad Accounts

   Link Shopify, Meta, Google, and TikTok in minutes. Futureproof pulls orders, refunds, payouts, and ad spend automatically.

2. Add Your Cost Data

   Enter COGS, shipping rates, and processing fees. Futureproof maps every cost to every order so nothing gets missed.

3. See True Profitability

   Get real contribution margins per order, per product, and per channel — updated daily.

From ad spend to actual profit

True ROAS Tracking

Connect ad spend from Meta, Google, and TikTok to actual revenue and calculate ROAS after COGS, shipping, and fees. Know which campaigns actually profit.

Contribution Margin Analysis

Calculate true contribution margins per order, per product, and per channel. Factor in COGS, shipping, processing fees, returns, and ad spend.

Shopify Integration

Orders, refunds, and payouts sync automatically from Shopify. Combined with your cost data, see true profit per order in real time.

Channel Attribution

Understand which acquisition channels drive profitable customers, not just revenue. Make smarter budget allocation decisions based on real margins.

What happens if nothing changes?

The cost of guessing isn't just wasted ad spend. It's the profitable decisions you never make because you don't have the data.

You double ad spend on a campaign that looks profitable — but after COGS and returns, every new order is losing money.

Without true margin data, you cut spend on your most profitable channel and shift budget to one that isn't.

Revenue keeps climbing, but cash keeps shrinking. By the time you realize margins were negative, it's too late.

Imagine knowing your true profitability

You know exactly which products and channels generate real profit — not just revenue

You scale ad spend with confidence because you can see contribution margins in real time

You stop paying for four analytics tools and get one clear financial picture instead

You walk into investor meetings with real unit economics, not guesswork

You finally answer the question: are we actually making money?

Recommended Modules

Start with profit analytics. Add more as you grow.

Revenue Metrics

AOV, contribution margins, and ROAS tracking

Bookkeeping

Automated bookkeeping for Shopify sellers

Fundraising

Cap table and data rooms for DTC brands raising capital

Finally know what's actually profitable.

Join the DTC brands replacing guesswork with real contribution margins, true ROAS, and clear financial data.

Frequently Asked Questions

How does Futureproof help DTC brands?

Does Futureproof integrate with Shopify?

Can it replace BeProfit?

When will DTC tools be available?