For CPG Brands

Know how many units your cash can make, every production run.

Built for CPG brands working with copackers and selling everywhere: DTC, marketplaces, and heavy ad spend on both. One P&L across every channel, and a real model for your next run.

Next Production Run

Modeled by Margo
Cash available for this run $86,000
Ingredients & supplies $3.10 /unit
Copacker fee $1.45 /unit
Packaging (imported) $0.85 /unit
Units you can afford 15,900
Ad budget protected $28,000
DTC + marketplaces, one P&L

You're running a real brand on disconnected numbers

The surface problem

Your costs live in five different places

Copacker invoices, ingredient and supply POs, imported packaging, ad accounts, agency retainers, marketplace fees. No single report shows what a finished unit actually costs you to make and sell.

Production runs sized from the bank balance

How many supplies to buy and how many complete units you can afford per run is the biggest recurring bet you make. Most brands make it by staring at a bank balance, not a model.

Omnichannel brands deserve one P&L

You sell DTC and on marketplaces, run ads on both, and pay an agency on top. You shouldn't have to stitch four dashboards together to answer: "Which channel is actually growing my margin?"

We've stared at the copacker quote and the bank balance

We built Futureproof because the hardest question in CPG isn't marketing, it's math: how many units can we actually afford to make this run, and what does that leave for everything else? Answering it shouldn't require a fractional CFO and three spreadsheets. One platform should be enough.

How It Works

From connected to confident in minutes

Connect Everything

Link Shopify, Amazon, your ad accounts, bank accounts, and credit cards. Every order, fee, payout, and transaction flows in automatically.

Your Team Gets to Work

Your copacker's pro forma invoice becomes a work order. Theo tracks supplies, packaging, and copacker fees against the units it produces, and Vic books it daily while Hugo splits margin by channel.

Ask, Approve, Decide

Ask Margo how big the next run can be. Review what Vic flagged overnight. Approve their work with one click and commit with confidence.

Your Finance Team

A team you talk to, on a ledger you own

Vic, Hugo, Margo, and Theo close your books overnight and bring you the exceptions. You ask questions in plain English and approve their work with one click.

Margo

AI Finance Analyst
You ask: "Can I afford a 20,000-unit run next month?"
Margo models the run against your cash: supplies to order, units you can afford, and what it leaves for ad spend. A yes or no with the math underneath.

Vic

AI Bookkeeper
You ask: "What was my real gross profit last month, after COGS, fees, and refunds?"
Vic answers from books he closed overnight, with every deduction from every settlement and payout already accounted for.

Hugo

AI Revenue Analyst
You ask: "Which channel deserves my next ad dollar?"
Hugo puts DTC and marketplace margins side by side, nets out the fees and spend on each, and shows where growth is actually profitable.

Ready to size your next run with real numbers?

What does a mis-sized run cost?

Every production run is a bet. The brands that grow are the ones sizing it with a model instead of a hunch.

Your New Reality

Imagine sizing every run with confidence

You size the next production run in minutes: units you can afford, supplies to order, and what it leaves for ad spend.

You see true contribution margin per channel, after ad spend, agency fees, and marketplace fees, updated daily.

Your copacker quotes a price change and you know its margin impact across every SKU before you sign.

You know which channel deserves the next ad dollar because DTC and marketplace P&Ls sit side by side.

Built for CPG Brands

Production costs in. Channel margins out.

Production Run Planning

Margo models each run against your cash: supplies to buy, units you can afford to make, and what's left for marketing. Your biggest recurring decision, made with numbers.

Work Orders & True Per-Unit Cost

Every production run is a work order. It starts from your copacker's pro forma invoice, Theo tracks the ingredients and supplies consumed, imported packaging, and copacker fees against the finished units out, and Vic books your COGS from the real per-unit cost.

Contribution Margin per Channel

Hugo splits your P&L by channel: DTC and each marketplace, net of ad spend, agency fees, and platform fees. See where growth is actually profitable.

Ad & Agency Spend Attribution

Advertising is likely your biggest line item after production. Vic categorizes ad spend and agency retainers per channel so nothing hides in overhead.

One Platform, One Team

Margin analytics, bookkeeping, and forecasting come from the same team, on one platform. Go deeper on what matters most to you.

Your Numbers. Your Answers. Smarter Moves.

Your next run deserves a model, not a hunch.

Join the CPG brands sizing production runs and scaling channels with real contribution margins.

Frequently Asked Questions

Does Futureproof combine DTC and marketplace financials?

Can Futureproof track copacker and packaging costs?

How does Futureproof help me size a production run?

We use an agency for our marketplace business. Does that work?

When will CPG brand tools be available?