revenue metrics
Hugo handles this for SaaS
Your AI Revenue Analyst
For SaaS Founders
Answer any investor question about your metrics —instantly.
MRR, ARR, churn, NRR, LTV, cohort analysis — calculated in real time from Stripe and connected to your actual P&L. So when the question comes, you already have the answer.
The Problem
You built a great product. You shouldn't have to fight your own data to prove it.
The surface problem
Your Metrics Live in Spreadsheets
You're manually calculating MRR from Stripe exports and pasting into Google Sheets. By the time you finish, the numbers are already stale.
How it makes you feel
The Pit in Your Stomach When a Board Member Asks About NRR
You know the question is coming. "What's your net revenue retention?" And you know it'll take hours of digging through Stripe, spreadsheets, and Slack threads to answer it.
Why it's just wrong
Metrics Should Connect to Your Actual Financials
Point tools show MRR in a vacuum. But revenue metrics that aren't connected to your burn rate, runway, and P&L are just vanity dashboards. Your metrics deserve better.
We Get It
We've been in that board meeting
We've watched founders scramble to answer simple metric questions — not because they don't know their business, but because their data is scattered across Stripe, spreadsheets, and disconnected dashboards. We built Futureproof so your metrics live where they belong: connected to your actual financials, always current, always ready.
| Feature | Spreadsheets | Point Tools | Futureproof |
|---|---|---|---|
| MRR / ARR Tracking | Manual | ||
| Cohort Analysis | |||
| Connected to P&L | |||
| Runway & Burn Rate | Manual | ||
| Investor Reports | |||
| Bookkeeping Included |
The Plan
Connect Stripe. Get every metric. Answer any question.
No setup spreadsheets. No manual calculations. Just plug in Stripe and your metrics are live — connected to your full financial picture.
MRR & ARR — Always Current
Real-time MRR and ARR calculated directly from Stripe. New, expansion, contraction, and churned revenue broken out automatically so you never manually reconcile again.
Churn & Retention — Trends Before They Become Crises
Logo churn, revenue churn, and net revenue retention calculated monthly. Spot the warning signs early instead of discovering problems at your next board meeting.
Cohort Analysis — True Unit Economics
See how each customer cohort retains and expands over time. Understand your real unit economics across acquisition periods, not averages that hide the truth.
LTV & CAC — From Your Actual Data
Customer lifetime value, CAC, and LTV:CAC ratio calculated from your real numbers — not industry benchmarks. Know your actual payback period with confidence.
The Stakes
What happens if nothing changes?
Disconnected metrics don't just waste your time — they cost you credibility, speed, and money.
- A board member asks about NRR and you spend the next 3 hours in Stripe and Google Sheets instead of running your company.
- Your metrics dashboard says one thing, your P&L says another — and you can't explain the gap to investors.
- You miss a churn spike because nobody noticed until the quarterly numbers came in.
- You raise at a lower valuation because you couldn't show the retention story your data actually supports.
Your New Reality
Imagine knowing your numbers cold — at any moment
- A board member asks about NRR — you pull it up in 5 seconds.
- Your metrics connect directly to your financials. No gaps. No "let me get back to you."
- You spot a churn trend in week 2, not month 3. You fix it before it compounds.
- You walk into your fundraise with metrics that tell a clear, defensible growth story.
- You stop dreading investor questions and start looking forward to sharing your numbers.
Explore More SaaS Modules
AI Bookkeeping
Automated transaction categorization for SaaS
Fundraising
Cap table modeling and investor data rooms
Finance & Forecasting
Burn rate, runway, and headcount planning
Your metrics should give you clarity, not anxiety.
Real-time SaaS metrics connected to your financials. Know your numbers. Own your story. Walk into every meeting confident.