Meet Hugo

I know your SaaS metrics cold.

I watch your MRR, ARR, NRR, churn, and cohort retention live. I tell you where MRR is really coming from and which plan tiers are actually retaining.

Replaces: Revenue Analyst · $85K–$120K/yr

MRR movement · April

• NRR: 112%
• Total MRR: $187,400 (+6.2% MoM)
  • New MRR: +$18,200
  • Expansion: +$4,800
  • Contraction: -$2,100
  • Churned: -$11,600

Cohort retention curves by signup month and plan tier

• Expansion, contraction, and churned MRR broken out monthly
• Plan-tier profitability and net revenue retention
• Investor-ready SaaS metrics dashboard, always current

The questions you keep asking yourself

Hugo just answers them.

“Where is MRR really coming from this month?”

New customers, expansion from existing accounts, contraction from downgrades, or just churn pulling the number down? Hugo breaks every MRR move into its components so you know whether growth is healthy or papering over retention.

“Which plan tier retains best?”

Cohort retention by plan and signup month, side by side. If your $99/mo plan churns at 8% but your $499/mo retains at 96%, Hugo surfaces it — so you know which segment to invest in and which one is leaking customers.

“What's our NRR trend?”

Trailing 12-month net revenue retention, calculated per cohort and in aggregate. The number investors care about, computed the way they want to see it — always ready, never rebuilt the night before a board meeting.

The old way vs. Hugo's way

The old way

• MRR calculated in a spreadsheet that breaks every time you add a new plan tier
• Churn measured monthly but nobody segments it by cohort or plan
• Expansion revenue from seat upgrades and usage overages tracked manually, if at all
• Cohort retention curves drawn by hand once a quarter — by then half the data is stale
• Board asks about NRR and you spend a weekend rebuilding the expansion revenue spreadsheet

Hugo's way

• MRR, ARR, and NRR calculated in real time from Stripe — new, expansion, contraction, and churned MRR broken out automatically
• Cohort retention by signup month and plan tier — see exactly where retention breaks
• Plan-tier profitability tracked — which plans retain best, which expand fastest, which churn most
• Trailing 12-month NRR computed per cohort and in aggregate — investor-grade math, always current
• Investor-ready SaaS metrics dashboard always current — no weekend spreadsheet sessions before board meetings

What Hugo delivers

MRR you trust MRR, ARR, NRR, and churn calculated live from Stripe and your reconciled books. Every number ties back to a transaction, every move ties back to a cohort. Investor-grade math, always current.

Cohort retention by plan Cohort retention curves by signup month and plan tier. See exactly where retention breaks — the Starter plan that bleeds at month 3, the Pro tier that retains at 96% — before it shows up in MRR.

How Hugo helps at every stage

• Bootstrapped - MRR, ARR, churn calculated live from Stripe — your numbers match what you'd want to see on a board deck without ever needing to open a spreadsheet.
• Pre-Seed - Cohort retention by plan tier. Spot retention drops the week they happen — not at the next board meeting when it's already a trend.
• Seed - Investor-grade SaaS metrics dashboard. NRR, expansion, contraction — all current, all defensible, all the time. Diligence pulls live numbers, not last-quarter snapshots.

Questions about Hugo

Where does Hugo get the data?

Hugo connects to Stripe for subscription and revenue data. MRR, churn, expansion, and cohort retention are computed directly from your live billing data — no manual CSV exports.

How is NRR calculated?

Hugo measures Net Revenue Retention on a trailing 12-month basis: (starting MRR + expansion − contraction − churn) / starting MRR. It's calculated per cohort, per plan, and in aggregate — so you can see exactly where expansion is coming from and where contraction is concentrated.

Can Hugo break down metrics by plan tier?

Yes. Every metric — churn, NRR, LTV, retention — is segmented by plan. If your $99/mo plan has 8% monthly churn but your $499/mo plan has 2%, Hugo surfaces that immediately so you can prioritize retention efforts where they matter most.

Does Hugo replace ChartMogul or Baremetrics?

For most early-stage SaaS companies, yes. Hugo computes MRR, ARR, churn, NRR, and cohort retention natively from your Stripe data.