Ecommerce Revenue Metrics & Profit Analytics | Futureproof
Hugo handles this for ecommerce
Your AI Revenue Analyst
For Ecommerce Sellers
Pick your winners at the SKU and channel level.
Per-SKU and per-channel profit after marketplace fees, COGS, ad spend, and returns. See which products and channels deserve more capital, and move ad budget to the ones that actually pay back.
Why You Can't Pick Your Winners
Revenue is up. But you can't see which SKUs are growing your margin.
The surface problem
Your margin numbers are too rough to act on
Marketplace fees, FBA costs, ad spend, COGS, and returns eat into every sale. Without seeing the full picture per SKU and per channel, you can't tell which products to put more ad budget behind.
What it actually costs you
You're under-betting on your top performers
Revenue keeps growing but your bank balance doesn't keep pace. You can't tell which SKUs are actually paying back, so you spread the ad budget evenly. Your two real winners get the same spend as your eight middling ones.
Why it's just wrong
Founders who know their margins win the next channel
You built a brand to win. The brands beating you to the next price test, the next channel, the next product launch aren't smarter operators. They have margin numbers they can act on the same week, while you're still in the spreadsheet.
We Get It
Metrics should tell you what to do next
We've seen ecommerce founders spend entire weekends reconciling Amazon settlements, Shopify payouts, and ad platform reports just to get a rough idea of whether they made money last month. By the time the answer's clear, the moment to act has already passed. We built Futureproof so your profit data lives in one place, connected to your actual books, and ready to point you at the next move.
| Feature | Spreadsheets | Point Tools | Futureproof |
|---|---|---|---|
| Per-SKU Margins | Manual | ||
| Multi-Channel Unification | Partial | ||
| Connected to P&L | |||
| COGS & Fee Tracking | Manual | ||
| Cash Flow & Forecasting | |||
| Bookkeeping Included |
The Plan
Connect your channels. See where the margin's growing. Move capital there.
Plug in your channels and your profitability data is live, connected to your full financial picture. So you can move ad spend to the SKUs winning their ad payback, and pull capital from the ones that aren't.
Per-SKU Profitability
True profit per SKU after COGS, marketplace fees, shipping, returns, and ad spend. Your top 3 SKUs by margin become your top 3 by ad spend.
Multi-Channel Unification
Revenue from Amazon, Shopify, and your other channels unified in a single dashboard. Compare channel profitability side by side and put more ad budget behind the channel paying back fastest.
Fee & COGS Tracking
Every marketplace fee, FBA cost, shipping charge, and return tracked and categorized automatically. When a fee bumps, your numbers update the same day, so you raise prices before margin slips.
ROAS & Ad Attribution
Connect ad spend to actual revenue and see true ROAS by campaign, channel, and product. Move budget from campaigns that move product to campaigns that move profit.
What Guessing Costs You
What it costs to scale without margin data
Without per-SKU and per-channel margin data, every ad dollar is a gamble. The brands beating you don't take bigger risks. They have numbers sharp enough to bet on.
You scale a SKU for six months on top-line numbers. After fees, returns, and ad spend, it's been losing money on every unit. The brand that ranked SKUs by true margin already moved to the next winner.
You reorder inventory based on revenue, not margin. Thousands of dollars sit on shelves in products that barely break even, instead of behind the SKUs your data would have flagged as winners.
An investor asks for channel-level P&L. You spend the weekend pulling data from four dashboards. The faster brand sends it in 30 seconds and gets the term sheet first.
You expand to a new channel and can't tell if it's paying back until months of cash have already gone out. Your competitor who could see channel profitability in week one already doubled down or pulled out.
Your New Reality
Imagine moving capital to your winners the week you spot them
One dashboard. True profit per SKU and per channel, updated daily. Spot your winners by week, not by quarter.
You cut the three SKUs silently losing money and reallocate that budget to your top performers. Overall margin jumps overnight.
You expand to a new channel knowing the math holds. The first profitability signal comes in week one, not month three.
When an investor asks for channel-level P&L, you share a live link in 30 seconds. Your bookkeeper has already connected it to the books.
You stop guessing at which SKUs and channels deserve more capital. You start moving budget to your winners the same week your data flags them.